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Prime – Premium Wheels, Hubs, Saddles, Handlebars & Components

Prime brings the podium within reach. A unique combination of fair prices and high–performance components. Aerodynamic, stable, tubeless compatible wheelsets with carbon rims and industry–leading braking performance. From high–quality hubs and freewheels to sophisticated saddles, handlebars and stems, Prime products are designed for optimum acceleration. » Read more

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Brilliant Acceleration with Premium Wheels

Are you ready for the next generation of wheels? Wider, stiffer and more stable than ever before. Fabulously sleek and stylish. Ingeniously lightweight and supremely aerodynamic. And of course puncture–proof and damn fast. The latest carbon rims with a new 27.5 mm wide tear drop rim profile, such as the Prime Black Edition 38 Carbon wheelset, ensure this. Experience an unprecedented riding experience thanks to innovative technologies such as the Staggered Brake Track, which improves heat dissipation by bringing the braking surface closer to the hub. The fresh clincher tires are true all–round geniuses, offering maximum stability and aerodynamics and are designed for maximum braking power.

For those who really care about every second on the road or cyclocross bike, Prime offers a new version of the popular Prime RR–50 Carbon wheelset. The 25mm rim profile further reduces rolling resistance while providing firm grip in every corner, while the 50mm aero rim profile not only creates a cool look, but also maximum acceleration and top speeds. For those who want to ride against the clock. And for all those who don't feel like getting flat tires anymore, all wheels are tubeless compatible.

Smooth Revolutions with Strong Freewheels

Prime's freewheel bodies and front and rear hubs, used in their wheels but also available separately, promise lightness and reliability in any terrain. The aluminium alloy freewheel bodies feature an integrated reinforced steel rib (Anti Bite Guard technology) to prevent cassette damage. Extra durability is provided by clever grease nipples that allow direct and quick maintenance, as well as artfully sealed Japanese bearings that will rotate smoothly on countless trips. Maintenance–friendly, extremely stable hubs achieve unyielding strength through modern CNC milling, while the weight could be reduced even further.

Prime – Premium Wheels, Hubs, Saddles, Handlebars & Components

Every Detail Counts – Saddles, Handlebars, Components & Accessories

No matter if you want to save money or valuable seconds in a race: with Prime you will save both. Because Prime's road bike handlebars combine their well-known attributes and impress with their low weight, great comfort, precise handling and durability. A lower link design for all driving styles and, thanks to internal cable routing and integration options for electronic gearshifts, handlebars with which you can sprint into the future.

When you're not sprinting into the finish line or fighting your way up a mountain, Prime also has comfortable saddles for you. Prime's sporty saddles offer relaxation and relief on all surfaces. Complete racing road units, long rides or adventures with the Gravelbike without cramping. Your seat takes center stage. Prime demands this from every stem, brake pad and bottle holder, every water bottle and wheel bag. Competitive lightness, comfort, functionality and lots of style. Feel the deep-rooted passion for two-wheel mobility.

Prime – Premium Wheels, Hubs, Saddles, Handlebars & Components