It all started in the wash room of Adi Dassler and than he conquered the world. adidas has scored big and also, sometimes, struggled to reach their goals. No other brand has a more distinguished history and stronger connection with sport than adidas. “The Badge of Sport” stands for innovation and functionality at the highest level. The goal: Provide athletes with the best possible equipment. » Read more
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It should be almost superfluous to have to introduce the adidas brand to anyone, because probably everyone knows the logo with the three stripes. The German sporting goods manufacturer has been producing performance-oriented sportswear, streetwear, sports shoes and fitness accessories for more than 60 years and is now one of the global players in the sports industry. At the beginning of the 1920s, everything began in the laundry room of the brothers Adolf and Rudolf Dassler in Herzogenaurach, where shoes were produced that were optimally adapted to the athlete's foot. At the beginning, the company was dedicated to the production of shoes for runners and footballers; from around 1930, tennis shoes were also produced. Today's adidas AG was founded in 1949 by Adolf "Adi" Dassler, had only 49 employees at that time and soon afterwards also equipped the German national football team. Today, adidas offers much more than just football:
Running is one of the most popular sports of all, strengthening muscles and promoting endurance. adidas has the right shoe for every type of runner, especially when it comes to running longer and more often. Whether hobby runner, competition athlete, street, track or trail running - adidas has the right model for everyone. In addition to running shoes, there is of course also a large selection of the right clothing for running, whether trousers, running shirts, jackets or useful accessories such as water bottles, running belts or smartphone bags - adidas has it all.
Anyone who thinks about simply putting on the proven running shoes during fitness training should rather pause for a moment. Do you like to exercise in the gym during aerobics or crosstraining, do you give everything at HIIT? During fitness training, fast sideways, up and down movements and jumping exercises lead to completely different loads on the footwear. adidas' new training shoe collection takes your workout to the next level.
Just as important as the fact that tyres and frames, saddles and brakes work, the cycling shorts must also fit perfectly. adidas cycling clothing with bib shorts, jerseys and jackets offers both professional and amateur cyclists style and comfort. With over 60 years of experience in developing cycling jerseys, shorts, socks, gloves, goggles and shorts, adidas has everything you need.
Whether climbing, trail running, ski mountaineering or trekking - with adidas outdoor products you are prepared for every adventure. The adidas Terrex footwear collection, pants and jackets feature advanced technologies such as a waterproof, breathable GORE-TEX® membrane to provide perfect protection even in the most adverse conditions. Polartec® Alpha® provides the perfect balance of breathability and moisture management to keep you comfortably warm, but not overheated, no matter how much you exert yourself.