Endura was founded with a no-nonsense commitment to advancing the performance and function of cycle apparel. As a maverick brand, it launched challenging products that have reset the benchmark of function and durability. This philosophy and innovation has carried Endura from Scottish local hero to global market leader. Endura has been selected as clothing partner by the world’s top teams and riders. The collaboration with leading experts ensure the product is constantly on the cutting edge. » Read more
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On road, a close partnership with Movistar Team, the UCI WorldTour number one-ranked professional cycling team for a third consecutive year in 2016, has driven a new level of R&D and production methods. This has resulted in incredible performances on road and track, including overall victory at the 2016 Vuelta a Espana for Nairo Quintana. Real world rider testing is combined with high-tech, scientific lab sessions to gain significant improvements in aerodynamics, temperature regulation and comfort in all conditions.
This level of performance product isn’t reserved exclusively for Endura’s professional teams. Trickledown is evident throughout the Endura range, with several products in the Pro SL collection having evolved directly from Movistar Team “specials”. It’s extremely important to Endura to support the evolution of women’s WorldTour racing. They are able to bring the best of men’s kit to the peloton through the clothing sponsorship of Cervélo-Bigla Pro Cycling, adopting an attitude of total equality. The women of Cervélo-Bigla receive clothing handmade to the same unparalleled standard as the men of Movistar.
The Endura Drag2Zero aero triathlon program, QDC (Quick Dry Cool), has been developed in partnership with Simon Smart of Smart Aero Technology, widely acknowledged as the world’s leading aerodynamicist in cycle sport. Improvements in reducing drag during the bike split have resulted from painstaking sessions in the Mercedes AMG Petronas F1 wind tunnel at Brackley, Northamptonshire. More than 70 different, exclusively developed prototypes and countless fabrics featuring aerodynamic surface profiling have been tuned to deliver maximum aero advantage at speeds experienced in competitive triathlon.
Scottish MTB legend and internet sensation Danny MacAskill is a relatively recent addition to the Endura clan, but as wearer of the kit for many years and with a common heritage and values is a fitting and iconic ambassador for the brand. This potent, self-confident collaboration further cements Scotland’s status as a centre of excellence in biking. Endura has the power to turn around freshly designed kit for his latest blockbuster ‘Wee Day Out’ in less than 48 hours… he has a tendency to operate rather last-minute but he never disappoints.
Endura’s staff are just as important as the big names who use its products. Endura’s employees are people who ride bikes and, more importantly, have a genuine passion for the sport and the helmets, shorts, jackets and jerseys they produce. This shared passion creates a rich stream of feedback inside the company, which also plays an important role in the progression of our products, ensuring the kit works for “real” riders and professionals alike.
Endura never takes the easy option. They are never complacent, and always focused on the next part of the journey.