Whether it’s the Tour de France or Mountain Bike World Cup, a serene stretch of asphalt or your first feeling of tires on dirt, SRAM’s mission is to provide purpose-built and inspiring components for the way you ride. SRAM is constantly searching for the antidote to complexity through better ergonomics, function and performance. From eTap® to Eagle™, HRD to Code, SRAM brings more value to your ride. » Read more
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SRAM was founded in 1987 by Scott King, Stan Ray Day and Sam Patterson in Chicago and initially made a name for itself with the popular Grip Shifts. In the mid-1990s SRAM began to produce rear derailleurs that used a 1:1 ratio instead of the previously used 1:2 ratio, i.e. the rear derailleur moved as far as the cable. SRAM calls this ESP technology and thus enables simpler gear changes with less effort. SRAM also consistently pushed the development forward by focusing strongly on brand acquisitions. In 1997, for example, the bicycle division of the German hub manufacturer Sachs was acquired. Since 2002 SRAM did not only take over the suspension fork and damper manufacturer RockShox, but also the brands Avid, Truvativ, ZIPP and Quarq. In 2006, with the Force and Rival, SRAM built road gear groups for the first time.
We have known wireless shifting from SRAM since 2016. The SRAM RED eTap® has completely revolutionized the electronic shifting market. But now comes the next step: SRAM AXS™. The top groupsets SRAM RED for road bikes as well as XX1 and X01 Eagle™ for mountain bikes are available with the new technology, which gives you an incomparable, unprecedented shifting experience. The individual components can be completely personalized with the AXS™ app and it is even possible to easily combine road bike and MTB components. But AXS™ doesn't come alone; X-Range™ brings the 12-speed shifting system to the road bike, which ensures more harmonious gear ratios.
SRAM's stated goal is to satisfy your longing for the ultimate bike. Every feature of every single component is constantly developed further. The result are products that simply delight everyone. And the best thing is: SRAM just keeps making it better.