The North Face Makes Unique Adventures Possible and Everyday Adventures Unique
Today, The North Face is almost synonymous with adventure. The name of the American brand evokes breathtaking images of snow-capped peaks, steep walls, remote areas and dizzying high mountain trails. Named after the cold and adverse north sides of mountains, the outdoor company today offers a comprehensive range of outdoor, skiing, running and casual clothing and equipment. From running and hiking boots, backpacks and bags to sleeping bags and tents: True to the motto "Never Stop Exploring", the famous logo adorns athletes and adventurers around the world. From the urban jungle to the remotest parts of the world.
From the First Summit to the Free Solo and the Big Wall – The Summit Series
What began in 1966 with a small mountaineering shop in San Francisco culminated in one of many exemplary yet incredibly unique highlights in 2018. The North Face athlete Alex Honnold climbed the legendary freeride route at El Capitan in Yosemite National Park in 3 hours and 56 minutes. Without a rope. This physical and mental masterpiece was celebrated in the media as one of the most impressive achievements of our time. The "moon landing of sports". And it was captured in the Oscar-winning documentary Free Solo. Jimmy Chin, one of Free Solo's filmmakers and a climbing legend himself, belongs to a group of great adventurers who have been testing and expanding the limits of human abilities on expeditions since the 1960s thanks to The North Face.
Today, The North Face expedition tents can be found in many base camps around the world and, like the Summit Series, offer uncompromising quality for all types of alpine expeditions. Mountaineers, guides and climbers can focus on the mountain because the Summit Series's super-light modular solutions allow for individual customization, abrasion resistance and freedom of movement.
For Road, Trail & High Mountains – Light on Your Feet with the Flight & Circadian Series
In the course of the 90s, running shorts, shirts, vests and caps from The North Face started to appear with more regularity on the trails and tracks of this world. The running collection was and is particularly popular with ultramarathon runners. It has already helped running icons like the ultramarathonman Dean Karnazes to make incomprehensible achievements like his 50 marathons in 50 days in 50 US states. After The North Face launched their own trekking and trail shoe line at the turn of the millennium, they developed The North Face Flight and Circadian Series to help runners from head to toe. Robust protection against wind and rain is combined with high breathability and freedom of movement. The 100 km world champion Lizzy Hawker used these attributes to run to 5 titles at The North Face Ultra Trail du Mont Blanc and in 2019 Pau Capell managed to win the biggest and one of the most demanding mountain Ultras in the world: the legendary UTMB.
Never Stop Exploring with the North Face Flight Vectiv Shoes for Men & Women.
With the Flight Vectiv trail running shoes, The North Face is launching a new footwear technology in 2021 that ensures energy with every step. For the sole of the new shoes, a carbon plate for more lateral support and propulsion, a midsole made of EVA foam and an outsole for best traction were combined. As these 3 zones are individually adjustable, each model of The North Face Vectiv family is perfectly adapted to the respective purpose.
Futurelight – The Technology of the Future and the Future of the Planet
The future is called Futurelight. The new technology has been used in the Summit, Circadian and Flight Series collections since 2019. Futurelight is a material that will completely change the image of what waterproof fabrics can do. To prove that these words are meaningful, Jim Morrison climbed Mount Everest, Cho Oyu and the Lhotse Couloir in 2018. Three eight-thousand-metre peaks that really put the apparel through its paces. The innovative Nanospinning allows The North Face in principle to make any material breathable, waterproof and comfortable, be it jackets, gloves, headgear, underwear or shirts. Air permeability, stretchability and robustness can be individually adapted to the needs of the activity or enterprise.
In addition, the nanospinning process also sets new standards in terms of sustainability and environmental friendliness. Three-layer materials can now be produced from recycled materials and with significantly fewer chemicals in the company's own solar-powered factory. Other initiatives such as the Responsible Down Standard and Clothes The Loop, as well as the shoe recycling program, are designed to help continue to provide the opportunity to explore this beautiful planet.