Odlo's story began in Oslo in 1946, when Odd Roar Lofterød founded the company with the motto "Always be one step ahead." Starting with women's underwear, he later developed training pants made from synthetic Helanca fibers for his son, a member of Norway's junior speed skating team. His teammates were so impressed that they wanted the same pants. In 1963, Lofterød introduced a warm, stretchy performance suit for cross-country skiers and speed skaters. Just one year later, the Norwegian team wore Odlo suits at the 1964 Winter Olympics in Innsbruck. By the 1972 Winter Olympics in Sapporo, 22 national teams were wearing them. Odlo also pioneered the development of fully synthetic performance underwear. In 1979, Lofterød's son relocated the company's headquarters to Switzerland.

As a pioneer in performance underwear, Odlo has helped shape the development of modern base layers. Designed to move moisture away from your skin, they help you stay comfortable and perform at your best. The Odlo Temperature Control System makes it easier to choose the right gear for different temperatures and activity levels. Depending on your workout intensity, you can select an Odlo base layer from the Natural (+), Active or Performance collections, with options for colder conditions (Warm and X-Warm) and warmer weather (Light and X-Light). The shirts and bottoms in the Natural (+) collection use merino wool and are ideal for low-intensity activities, everyday wear and relaxation. For low- to moderate-intensity workouts, the Active collection combines comfort, freedom of movement and effective moisture management. When you're pushing hard in cold weather, the Performance collection delivers seamless base layers designed for intense activity, moisture management and temperature regulation.

Odlo also offers a wide selection of sports bras with different levels of support. The right Odlo sports bra helps reduce breast movement during exercise, supporting comfort and helping protect breast tissue from excessive strain. A well-fitting sports bra can reduce breast movement by up to 75%. Choosing the right bra size and support level for your activity is essential, with options including Soft Sports, Medium Sports and High Sports. Odlo sports bras combine reliable support and comfort, even during high-intensity workouts, with athletic designs that look as good as they perform.

Stay chill, run long. Odlo's Chill-Tec Cooling technology is designed to help runners stay comfortable when temperatures rise, whether they're training on roads or trails. The fabric construction of Chill-Tec shorts and T-shirts helps release excess body heat, supporting a more comfortable body temperature throughout your run. The result is lightweight Odlo running apparel built for training in hot weather.

The Odlo Advanced Microclimate Management concept uses a three-layer clothing system to balance moisture management, temperature regulation and weather protection across different activities and conditions.

The first layer consists of a base layer and performance underwear, designed to move moisture away from your skin and help maintain a comfortable body temperature. Odlo offers a wide selection of tops and bottoms made from quick-drying fabrics. In colder conditions, the second layer – the midlayer – adds insulation. Odlo N-Thermic insulation is designed for lower activity levels, while S-Thermic products suit more intense activities. The third layer – the outer layer – protects you against the elements. Odlo's range includes running jackets and pants for women and men, rain jackets and down jackets designed to provide weather protection while remaining lightweight and easy to pack. Complete your setup with gloves, hats and socks for comfort and protection from head to toe.

Sustainability plays an important role in Odlo's approach to product development and manufacturing. Guided by the motto "Be aware of what you wear," the brand focuses on materials, production processes, animal welfare and reducing its environmental impact. Examples of Odlo's sustainability initiatives include:

• In 2020, Odlo converted 210 tons of PET bottles into polyester.
• Odlo uses recyclable materials for all e-commerce shipping and avoids plastic bags in its stores.
• Odlo sources 100% of its wool with a focus on animal welfare.
• Odlo does not source down from live-plucked or force-fed geese.
• Odlo reported a 70% reduction in transportation-related CO2 emissions over the period covered by its sustainability reporting.

Durability is another important part of Odlo's approach. By choosing high-quality materials and creating clothing designed to last, the brand aims to extend the useful life of its products. Odlo also uses man-made cellulosic fibers to reduce its dependence on natural raw materials, including wood sourced from trees. Animal welfare remains a priority: the down used in its products comes from the meat industry rather than live-plucked birds. Wherever possible, Odlo also aims to source materials close to its production facilities to reduce transportation distances.