Success through performance, comfort and passion

Quality, tradition, innovation, style and comfort. Off road or on tarmac, Sidi shoes are number one in every respect. Sidi’s experience of more than 50 years translates into exceptional products that are used by the world’s most phenomenal athletes. Thus, the brand is always present on the most important podiums. Besides their unique fit and workmanship, Sidi shoes offer innovative technology across all price ranges.

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Made up of the first syllables of the name of Sidi’s founder, Dino Signori, the brand name today stands for first-quality road and mountain biking shoes. Several things make Sidi unique in the world of cycling products: exceptional quality, the balance between tradition and innovation, lots of style, perfect comfort – and of course limitless passion. Besides their unique fit and workmanship, Sidi shoes embody innovative technology across all price ranges. Especially the simple and affordable replacement of wearing parts is a major bonus with a pair of Sidis. By the way, the brand produces exclusively in Europe.

Sidi’s professionalism isn’t only attractive to pro riders and racers. This is evident from the many positive tests and reviews in blogs and magazines. Most notably, in 2017 around 13,000 readers of TOUR magazine – Germany’s number one road cycling publication – took part in the TOUR Reader’s Award. By their choice, Sidi was crowned Sidi with the 1st place. Gran Fondo Magazine also held a survey in 2017, and their readers voted Sidi as “Best Brand 2017” in the category “racing shoes”.

Another key to the brand’s success: complimenting their standard last, around the shoes are crafted and which defines the fit, Sidi offers certain models with special lasts: WOMEN, designed for the more narrow female foot and MEGA, which caters to customers with wider feet.

All in all, Sidi is solidly represented everywhere: at the Tour de France, the Giro d’Italia, the Mountain Bike World Cup circuit, amateur events and among recreational sport riders.