Innovative, Inspiring, Continuous, Nordic
The origin of the CRAFT brand goes back to the early 1970s. In Borås, Sweden, where the brand is still based today, Anders Bengtson researched new types of sports underwear. His aim was to develop undershirts and underpants that would wick moisture away to the outside where it could evaporate. He achieved the breakthrough with a patented polyester knitting technique that makes overheating of the athlete during intensive activity a thing of the past. CRAFT soon succeeded in developing other layers of clothing and finally today offers sportswear for cycling, running and outdoor. These include jerseys, cycling shorts, shirts, jackets, underwear and even running shoes; all of which are characterised by CRAFT's passion for the sport and its commitment to innovation, design and performance.
CRAFT Active Extreme Line – Competitive Functional Underwear for Men & Women
Highly functional materials and unique designs make the CRAFT baselayers of the Active Extreme line your must-have for every outdoor workout. The extremely lightweight high-end functional underwear for men and women is made of ultra-light, elastic as well as recycled materials. And thanks to Coolmax-Air® fibers, innovative flat seams and optimally positioned mesh inserts, the best possible climate management is always ensured.
CRAFT Spécialiste – CRAFT x Handmade Cyclist.
The Spécialiste collection is a special collaboration between The Handmade Cyclist and CRAFT Sportswear, combining storytelling and authentic detailing with CRAFT's unsurpassed technical expertise and quality fabrics. The fabrics and cuts were developed during the UCI World Tour together with Team Sunweb and will meet the highest demands of the peloton's specialists. Whether you are a grimpeur, sprinteur or puncheur, there is definitely a beautiful kit made just for you.
CRAFT & the Theme of Sustainability
CRAFT's Scandinavian legacy has resulted in a focus on sustainability. As a brand that produces sportswear and wants to encourage people to live a life in motion in the great outdoors, CRAFT's commitment to protecting nature and the environment is self-evident. Therefore, sustainability is an integral part of CRAFT's daily business operations. CRAFT Sportswear, for example, is characterized by a long life span and a robustness that can withstand even the harshest and most adverse conditions. In order to keep the ecological footprint as small as possible, unnecessary additives are avoided in the production of materials and pure polyester is used for the production of the clothing, which is not combined or mixed with materials that are not environmentally friendly. This also facilitates, for example, the possibility of a later recycling process. For products made of pure wool and merino wool, CRAFT only uses mulesing-free wool, which does not harm animals. The Swedes are also committed to improving working conditions throughout the supply chain, reducing greenhouse gas emissions and introducing organic and environmentally friendly materials.