Maloja – Clothing for Nature Explorers

Maloja traces its roots back to an unforgettable winter day in the Engadin mountains. That experience shaped a mindset built around adventure, friendship, and a deep connection to nature. Inspired by a perfect day on a platter lift, the brand reflects the freedom to choose your own path and the appreciation of simple moments that make time outdoors meaningful. Maloja clothing is made for people who seek something beyond the ordinary while treating their environment with care. Every piece carries a sense of creativity and purpose, guided by a philosophy that places people and nature at the center. In short, Maloja is for anyone who enjoys life to the fullest – on and off the bike.

Clothing sits at the core of the Maloja brand. Each year, two carefully developed collections are released, each shaped by a distinct theme. Rather than following trends, every collection tells a story, drawing inspiration from cultures, landscapes, and lived experiences.

Two standout examples:

• Alpan Way: Inspired by Japanese culture, this collection explores the concept of Wabi Sabi – finding beauty in imperfection. Clean silhouettes, thoughtful details, and a quiet respect for nature define its character.
• The Mountain Nomads: Influenced by Moroccan culture, this collection captures the spirit of the Berbers between sea, desert, and mountains. Warm colors, expressive patterns, and references to the High Atlas reflect Morocco’s hospitality and powerful natural scenery.

Each Maloja collection stands on its own, inviting you to become part of its story with every new release.

Maloja bike wear combines functional design with a responsible approach to materials. Cyclists will find high-quality jerseys, jackets, cycling shorts, and more – developed for both men and women and designed for real-world riding. What sets Maloja bike wear apart becomes clear when you look at the materials:

• Thermal Stretch ECO / Bike Stretch ECO: Made entirely from recycled raw materials, including nylon and elastane, these fabrics deliver warmth, stretch, and freedom of movement while keeping environmental impact low.
• Polygiene® technology: This textile treatment helps inhibit the growth of odor-causing bacteria. Many products in the bike wear collection feature Polygiene®, allowing garments to stay fresh longer and reducing the need for frequent washing.

Whether you're looking for jerseys, cycling shorts, or jackets, Maloja bike clothing is built with innovative materials that support performance while respecting nature.

Maloja goes beyond cycling clothing. The brand’s active and streetwear collections are designed for a wide range of outdoor activities and everyday moments outside. A closer look:

• Hiking jackets and trekking pants: Developed for exploring the mountains, these durable jackets and comfortable pants provide reliable protection and long-lasting comfort on the trail.
• Hoodies and shorts: Ideal for relaxed days outdoors, whether you’re camping, traveling, or enjoying a picnic by the lake. Casual style meets practical design.
• Children’s clothing for young explorers: Colorful, functional, and comfortable, so even the youngest adventurers are well equipped for time in nature.

Across all categories, Maloja delivers clothing that balances comfort, style, and a genuine passion for the outdoors.

Sustainability has been part of Maloja’s identity since day one. Ethical values, respect for people and nature, and fair partnerships are firmly embedded in the brand’s DNA. The theme of the first collection, “Soul in the woods,” became a guiding principle that continues to shape Maloja today. The goal is clear – minimize environmental impact while staying true to values like honesty, authenticity, respect, and responsibility. Conscious material selection and responsible business practices play a key role in the long-term quality and durability of Maloja products.

Maloja combines innovation with responsible material choices. A few examples highlight this approach:

• Organic cotton: Used primarily in the streetwear collection, organic cotton helps reduce water consumption, avoids chemical fertilizers and pesticides, and protects the soil.
• cembra® Shell series: This technology provides reliable weather protection while remaining environmentally conscious. The fabrics are mainly made from recycled polyester and feature a PFC-free water-repellent finish.
• Merino wool: Chosen for warmth and comfort, merino wool is naturally breathable and odor-resistant. Sourced from responsible animal husbandry, it delivers a soft, comfortable feel.

For Maloja, sustainability is more than a claim – it’s a commitment. Alongside material choices, this philosophy is reflected in social engagement and high environmental and production standards.

• Social responsibility: Maloja supports a range of social projects and initiatives that work toward positive change.
• Environmental and production standards: Strict standards help ensure fair working conditions and aim to keep environmental impact as low as possible throughout the production process.

At BIKE24, you’ll find a wide selection of Maloja bike apparel for cycling, as well as for outdoor adventures, and everyday wear. Complete your setup with matching bike accessories like cycling shoes or a bike computer. Every purchase supports Maloja’s commitment to sustainability and responsible production. Put together your outfit, head out on your next adventure, and experience the outdoors with Maloja clothing.