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uvex – protecting people

For over 90 years, uvex has stood by its mission statement ‘protecting people’, with safety innovations for work, sport and leisure. At uvex, this is especially true of cycle sports. Whether racing bike, mountain bike or triathlon, e-bike or city bike – uvex helmets and eyewear protect riders whatever their activity. » Read more

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From Poppenreuth to all over the world

The story started in a small workshop in Poppenreuth, a suburb of Fürth in Central Franconia, where Philipp M. Winter foundet the "Optische-Industrie-Anstalt Philipp M. Winter" and elaborately crafted the first safety goggles. These were initially only for craftspeople and industrial workers. But the goggles soon became popular with athletes. The 1936 Winter Olympics saw the first athletes wear his goggles at the start line, and in 1938 a team of German mountaineers summited Nanga Parbat wearing glacier goggles made in Fürth.
However, in 1956 when the son of the company’s founder Rainer Winter, returned from the USA, he decided that the name ‘Winter’ was not suitable for a brand that makes sunglasses. He wanted a name that expressed the function that the eyewear performed. The name “Ultraviolet Excluded” was then shortened to uvex and adopted for the entire product range. After the brand was founded, new sales strategies were adopted and equipment for top athletes soon followed. This led to international brand recognition and to further product development.

In 1987, uvex expanded into the cycling sector, starting out with cycling helmets “Made in Germany”. The first model was the Airtech cycling helmet. It was very lightweight, extremely protective and featured a mix of EPS and ABS materials, a unique combination at the time.
It was innovations like these that made the company famous and gave it a reputation for quality that it still enjoys today. Now, the uvex product range runs from cycling helmets for children, racing, mountain biking and time trialing, to special e-bike helmets or innovative city bike helmets, such as the ‘uvex city light’ with built-in LED strips that increase visibility when riding in traffic at dusk and at night.
In addition to helmets, uvex continues to excel in the sunglasses and biking glasses sector, with sophisticated lens technologies such as uvex colorvision and self-adjusting uvex variomatic technology that guarantee riders perfect quality of vision at all times.
All uvex helmets and eyewear share two characteristics: outstanding quality and the highest safety standards. This, in turn, means that uvex products not only comply with industry standards but exceed them.

It is this Bavarian attention to detail that international athletes have come to rely on for over ninety years. Included in their ranks are triathlete Andi Böcherer, mountain biker Michal Prokop, MTB Team Bulls, mountain biking sisters Caro and Anita Gehrig and triathletes Maurice Clavel and Laura Philipp.