Shop DUER jeans at BIKE24
DUER brings a fresh approach to denim, with jeans and shorts that perform just as well on the bike as they do in everyday life. Founder Gary Lenett has over 35 years of experience in the denim industry and was named one of the 50 most influential people in denim by Rivet Magazine. He developed Performance Denim after trading his car for a bike. The result: fabrics that stretch, breathe, and wick moisture. DUER clothing is made with up to 85% plant-based materials, including eucalyptus fibers. Production takes place in the brand’s own sustainably run facility, using non-toxic dyes and renewable energy. The lineup includes DUER jeans from collections like No Sweat and All-Weather Performance Denim, along with shorts from the Live Lite Adventure line – designed for commuting, outdoor use, and everyday wear. Explore the DUER apparel range and find your next go-to jeans.