DUER – Denim for Adventurous
DUER manufactures apparel for active people and was founded in 2013. The mission: To close the gap between urban, fashionable and functional clothing. Founder Gary Lenett provided 25 years of experience in the production of jeans, for example at Levi Strauss. Together with Abid Hafeez, an expert in high-performance fabrics and technical products, he created high-performance clothing in a leisure look that can withstand the stresses of sporty everyday life and is becoming increasingly popular with professional athletes, commuters and adventurers.