FOCUS Bikes & E-Bikes Designed in Stuttgart

FOCUS Bikes was founded in 1993 by multiple cyclocross world champion Mike Kluge as a premium manufacturer of mountain bikes. To this day, FOCUS remains true to its roots and emphasizes the "German Engineered" philosophy. Under the motto "Ride together. Ride beyond.", the brand pursues just one goal: to generate riding experiences that go beyond your imagination. In concrete terms, this means combining geometry and drive system into a smart overall package to develop the best FOCUS bike. Every bike model is developed and tested by passionate bikers who are regularly in the saddle themselves. Numerous test victories and top marks in specialist magazines underline the Stuttgart-based company's high standards of perfection and performance.

• German engineering: FOCUS develops its bikes in Stuttgart and assembles them in Germany - the highest quality standards and precision are guaranteed.
• Innovative technologies: With in-house developments such as the C.I.S.cockpit integration, FOCUS Bikes is constantly setting new standards.
• High-quality equipment: The brand stands for perfectly integrated e-bike drive systems and high-quality components at an attractive price. 

FOCUS Bikes inspires with high-quality bikes for ambitious cyclists of all disciplines. From fast road bikes and versatile gravel bikes to high-performance e-MTBs - the brand from Stuttgart combines German engineering with genuine racing DNA. FOCUS is particularly strong in the e-bike sector: The e-mountainbikes combine powerful support with outstanding riding characteristics. And for commuters and touring cyclists, FOCUS has e-bikes suitable for everyday use with sophisticated equipment in its range. 

The FOCUS bike categories at a glance:

• FOCUS e-bikes: Whether e-mountainbike or e-trekking bike - the e-bikes in the "²" series (pronounced "squared") combine a sporty character with innovative drive technology. Depending on the model range, the e-bikes are equipped with drive systems from Fazua, Shimano or Bosch.
• FOCUS mountain bikes: Here you can rely on in-depth expertise and pure passion. From cross country hardtail to enduro fully, control, traction and maximum riding fun are guaranteed.
• FOCUS road bikes: With ultra-light carbon frames, sophisticated aerodynamics and reactive handling, they are the perfect choice for racing performance at the highest level
• FOCUS gravel bikes: Specially developed for adventures on unpaved terrain, these bikes combine the efficiency of a road bike with the off-road capability of a mountain bike. 

FOCUS Bikes embodies "German Engineering" in its purest form - from the first design sketch to the finished product. The Stuttgart development department creates precisely thought-out solutions that are extensively tested and optimized before they go into series production. This consistent approach has led to numerous patented systems that make FOCUS Bikes unmistakable and offer you real added value.

• C.I.S. (Cockpit Integration Solution) - The sophisticated cockpit system from FOCUS Bikes routes all cables from the handlebars directly through the stem and headset into the inside of the frame. Despite complete integration, the gears and brakes remain smooth and reliable.
• I.C.S. (Internal Compartment Solution) - A cleverly integrated storage compartment in the bike frame that offers space for tools, spare parts or emergency equipment. The inconspicuous lid protects the contents from dirt and water, while your bike retains its tidy look.

With us, you'll find the whole world of FOCUS bikes - immediately available and ready for your next adventure. Our team of experts is ready to advise you on choosing the perfect FOCUS bike - from the right road bike for your next competition to the E-MTB for demanding trails. The reliable pre-assembly and careful quality control of every FOCUS bicycle also guarantee that you can start riding straight away. We provide you with a shopping experience that leaves nothing to be desired. Let us inspire you now - and get started with your new FOCUS bike!