Driven by adventure, inspired by community, enchanted by the freedom of the open road and committed, always, to creating the world's greatest bicycles. With a comprehensive offering of trail-shredding mountain and lightning-quick road bikes, trail, trekking and fitness bikes up to the latest E-Bikes and kids bicycles Trek’s passion for innovation, quality, and performance leads the industry with next-generation thinking and highend technology. Your world is better with bikes! » Read more
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In the 1976, two young visionaries – Dick Burke and Bevil Hogg – had a pivotal idea: they wanted to build the best bicycles in the world in a simple barn in deepest Wisconsin. Their business idea was based on serious made-in-USA craftsmanship which aimed to convey the passion of cycling to a larger public. And they endeavoured to get people to use their bicycles more often for their daily journey, or for health and recreation purposes.
From its modest origins with five employees, the world-renowned brand has grown into a company employing more than 2,500 people. Trek bikes are now distributed, sold and ridden in more than 100 countries. Trek continues to go to the greatest lengths in further development and setting new standards. Similarly, Trek strives towards producing the most durable products of the highest quality. Engineers, scientists and designers work continuously with top athletes and team riders on the evolution of new technology and innovations that improve the experience and performance on the bicycle. The products' high quality means Trek bikes come with a lifetime guarantee. A unique selling point in the branch.
The technology may have changed, but Trek has remained true to its roots. To this day, the barn still plays a central role in the company. In the place where frames were once built, Trek now manufactures moulds for its carbon frames. Trek is also one of the very few brands of its size which is still family-run.
The range of products is extensive, from simple aluminium racers to custom high-end carbon race bikes; from city, leisure, fitness and bikepacking bikes to children's bikes and on to gravel, cross country, marathon, all mountain, enduro, dirt, and world cup downhill bikes. Whatever cycling discipline, requirements, environment or budget, Trek offers the perfect two-wheel solution. The latest Trek product family is e-bikes and e-mountain bikes. The segment is seeing powerful growth, with Trek always out in front.