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Maxim - Sports nutrition for before, during and after your training

Of all things, we have to thank a bike accident for Maxim's nutritious protein and carbohydrate bars and drink powders. When Steve Jennings had to go to hospital after a collision, he made use of the sports break, developed his first product and founded Maxim - a success story on the fast lane, because shortly after, he supplied the British Olympic team.

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