The story behind super.natural merino products
The brand was founded in Switzerland in 2012 with the goal of combining the benefits of natural merino wool with high-performance synthetic fibers. The idea was inspired by the country's geography, where icy mountain peaks meet warm valleys and winter and outdoor sports are practically part of the population's DNA.
This combination of nature and technology still defines super.natural today. From the start, the brand has focused on developing high-quality functional apparel made from a merino-polyester blend. The material brings together the advantages of both fibers while overcoming their respective weaknesses. The result is clothing that keeps you warm when it's cold, cools you down when you sweat, and provides optimum comfort in every situation – true to the brand's motto: "merino made better".
Nature as the inspiration for super.natural clothing
The Swiss quality brand uses high-quality merino fibers to make its clothing. What makes merino wool so special is its adaptation to the extreme conditions in which merino sheep live. As one of the oldest and most resilient sheep breeds, the animals can survive both extreme heat and freezing cold. They can handle temperature differences of up to 40 °C – all thanks to the natural properties of their extraordinary coats.
super.natural harnesses these natural properties in its functional clothing and combines the strengths of merino wool with those of synthetic fibers. The products are made from 50% merino wool and 50% polyester, offering high breathability at any temperature, quick-drying performance, and a particularly soft feel against the skin. The innovative merino blend also has antibacterial properties that effectively help prevent unpleasant odors. As a result, you don't need to wash your super.natural clothing as often – for example, when you're out on a longer trip.
The benefits of super.natural merino at a glance
Whether you're out and about on your city bike, climbing mountains on foot or completing your training session in the gym – comfortable and breathable apparel is always a plus for your activities. The products from super.natural for men and women make your experiences in nature and in everyday life even more enjoyable and support you with numerous functions:
- Easy-care
- Quick-drying
- Temperature-regulating even when wet
- Shape-retaining
- Durable
- Antibacterial
- UV protection
- Soft fibers
Merino wool is able to absorb a lot of moisture – the polyester content in the apparel ensures that it is quickly wicked away to the outside. This combination keeps your body feeling dry and comfortable in any situation. The high level of comfort is also supported by the soft structure of the fine fibers.
The sophisticated material mix also combines the elastic properties of merino wool with the durability of polyester. The result is products that are extremely adaptable and durable. The fabric gets its antibacterial effect from keratin – an enzyme that occurs naturally in wool. This prevents the development of odor-causing bacteria and keeps shirts, longsleeves, pants etc. fresh for a long time.
One innovative functional fiber, a wide range of super.natural merino products
super.natural merino clothing is ideal for outdoor adventures, travel, winter sports, fitness, and yoga. That's why the brand's lineup includes a large selection of merino blend products. The range includes:
- Shirts
- Tank tops
- Jerseys
- Hoodies
- Shorts
- Tights
- Underwear
- Bras
From super.natural T-shirts and tights to boxer shorts, every product uses the innovative combination of high-quality merino wool and durable synthetic fibers. You'll find reliable functional clothing for active people and a wide range of activities. The brand is also committed to sustainable production that protects resources and the environment.
super.natural merino and bluesign® – responsible textile production
The Swiss manufacturer and its apparel carry bluesign® certification. This label is only awarded to consumer products that meet the following criteria:
- Offer the highest level of consumer safety
- Are produced with the least possible impact on people and the environment
- Guarantee the responsible use of resources
Using a holistic approach, bluesign® tracks a garment throughout the entire production process – from sourcing raw materials to the finished product. Improvements are made at every stage to sustainably minimize the textile's environmental impact.