Class Instead of Mass: the Vision Philosophy
Many companies have a huge product portfolio that covers every cycling discipline and every component. True gourmets know better: it only gets really delicious when you specialize in what your heart beats for. The result is a smaller "menu" filled with products that are convincing all round. This is the motto that Vision follows. The US company was founded in Kona in 1990. Triathlon fans associate this place inextricably with the legendary Ironman. It is no wonder that triathlon is one of Vision's specialties. Then there are the road bike, time trial and track cycling disciplines. These are all disciplines that require top performance and perfect aerodynamic properties.
Today, Vision is one of the top addresses when it comes to absolutely high-quality, ultra-modern and aerodynamic carbon parts. Racers and ambitious amateurs benefit from innovative, streamlined parts that can make all the difference on the way to the best time. Above all, the US company is known for its Vision bike wheels. The entire portfolio includes much more. Handbars, aero attachments, grip tape, brakes, cranks, seatposts or hydration systems: there is nothing in the performance disciplines of cycling for which Vision does not have the perfect solution in its range.
Vision Wheels: Top Performance With an Aero Advantage
In a race, every second counts. In training, high-performance components make for more fun. Wheels play a special feature here. They transfer your calf power to the road. As a rotating dimension, weight plays a decisive role. Aerodynamic properties are just as important. Vision has specialized in bringing all these properties into harmony. Depending on your intended use, you are guaranteed to find the perfect Vision wheelset.
With a Vision carbon wheelset, you get the best Vision has to offer. The Vision Metron wheelset, for example, is the perfect all-rounder. It is manufactured by hand and uses the most advanced carbon technology and state-of-the-art production processes. Thanks to elaborate calculations and tests in the wind tunnel, Vision carbon wheels have perfect aerodynamic properties. Metron wheels are available in a wide variety of designs. You can choose different rim heights and rim widths and there is a full carbon version.
Up to Date and Full Speed Ahead: Vision Bicycle Wheels and Their Technologies
Most Vision wheels are tubeless ready. This means they are perfectly prepared for the use of tubeless systems. They also work just as well with conventional tires with inner tubes.
Anyone who comes to a stop with classic rim brakes knows the problem: as soon as it gets wet, the braking effect often decreases dramatically. To prevent this from happening, Vision wheels for rim brakes are equipped with Laser Brake Surface technology. Laser technology is used to roughen the surface of the rim. This noticeably improves the brake line and ensures a consistent brake line under all conditions.
Vision: Fast Products for Fast Cyclists
The name says it all: Vision has a vision. And that is to build products for the world's best athletes. That is why Vision has always been involved in professional competitive sport. Sponsorship is not just seen as a marketing measure, but as an essential part of development work. In this way, feedback from the world's best athletes flows directly into the development of new Vision products. The list of these athletes is absolutely impressive. These include Rigoberto Uran, Mark Cavendish, Mikel Landa, Elia Viviani, Primož Roglič, Tom Dumoulin and many more. Many of the world's best cycling teams rely on Vision wheels. These include, for example, the EF Educiation – Nippo Team, the Jumbo – Visma Team and Team Cofidis.
What Other Vision Components Are Available?
In addition to Vision wheelsets, there are many other products for road bikes, track-bikes, time trials and triathlons. The Vision product portfolio at a glance:
- aero handlebars
- brakes
- chainrings
- crank sets
- road bike handlebars
- drinking systems
- seatposts
- shifters
- stems
- accessories and spare parts
- carbon wheels
- wheels