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Bontrager. Since 1980.

Quality, innovative components, and thoughtful accessories – all made with a rider-first and no-compromise mentality. Founded in 1980 by Keith Bontrager in Santa Cruz, California, Bontrager today is a global producer of high quality components, bicycle accessories and apparel. All products – from handlebar tape to carbon wheelset – carry the claim to enhance the cycling experience, comfort and performance of every bike. » Read more

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Bontrager – For riders, by riders.

Keith Bontrager, a former mountain bike and motorbike rider, tinkered on new ideas and innovative construction methods in his garage, with unparalleled attention to detail and consistent dedication to quality, and, in 1980, he developed his first self-made steel frame. Later on, Keith concentrated and specialised on developing high-quality components and accessories. While he has since outgrown his one-man garage, Keith's inquisitiveness and penchant towards painstaking testing and precision remain to this day the basis of all development processes at Bontrager.

Bontrager – Quality, innovative components, and thoughtful accessories