In the beginning of ION there were water sports. But the second big love of its founders has always been mountain biking. And no matter if board or bike, the idea of riding gear in a surf-inspired design that withstands the toughest conditions is appealing: ION found fans all over the world with its range of technical, stylish bike wear, protective knee pads, innovative backpacks and grippy shoes. » Read more
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Launched back in 2004, ION initially focused on wetsuits and neoprene products for the international surf, kite and wakeboard scene. The brand grew quickly, convincing with the unique combination of high quality products wrapped in a progressive style and design. Amongst surfers, kitesurfers and wakeboarders, the aspiring label found fans all over the world.
Meanwhile, at the headquarter, the passion for water sports has always been accompanied by the ambition for trail adventures around the globe: the second big love of the faces behind the brand is called mountain biking. And since 2013, ION is taking the approach from watersports to the slopes…
Because in the end it is about going out, enjoying nature and having fun doing your sports, no matter if you ride a board or a bike. This mindset is reflected in ION’s brand philosophy: it is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore ION develops gear that is not only smart and innovative, but also transforms the passion of the people behind the brand into unique designs.
Since the beginning, the brand is striving to translate this philosophy into products that are one step ahead in terms of functionality and comfort. Numerous test-wins and awards underline this way of thinking and also prove the functionality where it counts the most: out there on the trail. Products like the multiple test-winning K-Pact knee pads, the Eurobike Awards for ION’s Transom backpack or the K-Lite knee pads with zip entry simply do only exist because of one very important fact (what you can call truth): ION is just creating bike stuff to spend the work time riding.