In the beginning of ION there were water sports. But the second big love of its founders has always been mountain biking. And no matter if board or bike, the idea of riding gear in a surf-inspired design that withstands the toughest conditions is appealing: ION found fans all over the world with its range of technical, stylish bike wear, protective knee pads, innovative backpacks and grippy shoes. » Read more
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Launched back in 2004, ION initially focused on wetsuits and neoprene products for the international surf, kite and wakeboard scene. The brand grew quickly, convincing with the unique combination of high quality products wrapped in a progressive style and design. Amongst surfers, kitesurfers and wakeboarders, the aspiring label found fans all over the world.
Meanwhile, at the headquarter, the passion for water sports has always been accompanied by the ambition for trail adventures around the globe: the second big love of the faces behind the brand is called mountain biking. And since 2013, ION is taking the approach from watersports to the slopes.
Because in the end it is about going out, enjoying nature and having fun doing your sports, no matter if you ride a board or a bike. This mindset is reflected in ION’s brand philosophy: it is about challenging yourself, experiencing nature and feeling the force of gravity. Therefore ION develops gear that is not only smart and innovative, but also transforms the passion of the people behind the brand into unique designs.
Since the beginning, the brand is striving to translate this philosophy into products that are one step ahead in terms of functionality and comfort. Numerous test-wins and awards underline this way of thinking and also prove the functionality where it counts the most: out there on the trail. Products like the multiple test-winning K-Pact knee pads, the Eurobike Awards for ION’s Transom backpack or the K-Lite knee pads with zip entry simply do only exist because of one very important fact (what you can call truth): ION is just creating bike stuff to spend the work time riding.
ION's Bike Wear collection is divided into the high-performance PAZE line with jerseys and shorts with a tight and slim fit and aerodynamic silhouette, the Trail Line TRAZE with versatile clothing in a regular fit that offers excellent freedom of movement, the All Mountain & Enduro Line SCRUB with loose cut and shirts and shorts with gravity-specific mix of elastic and inelastic materials and the Freeride Line SEEK with highly functional and robust cycling shorts and shirts with sewn-in reinforcements. All lines are available for men and women. So you don't have to stay on the couch in dirty weather, the rain jackets and softshell pants from the Shelter collection are absolute must-haves for your bike wardrobe.
Good bike shoes are essential for reliable grip on the pedal. For the flat pedal fraction there is the ION Rascal, who swears by click pedals, reaches for the ION Raid, which was equipped for 2019 with new Pin Tonic rubber compound and now offers even better performance in terms of grip, power transmission and durability.