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The name ASICS is an abbreviation derived from the Latin expression Anima Sana In Corpore Sano (A healthy mind in a healthy body). True to the founding philosophy, every innovation, concept and idea of ASICS aims to create the best product for the customer. The aim is to be the best brand for sports enthusiasts. ASICS strives to bring body and soul in harmony. » Read more
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The history of the brand with the legendary Tigerstripes goes back to the year 1949. The Japanese Kihachiro Onitsuka's vision was to create the best sports shoes that would inspire people to take part in sports and help them achieve their personal goals in a healthy way. ASICS believes that a well-trained mind and body are the basis for self-confidence and the ability to meet the challenges of life. Find the perfect shoes and the perfect outfit for every day and every night.
The success story began in 1950 with a basketball shoe, soon followed by a marathon shoe. Since then, the once small shoe manufactory has become a global player that stands for innovative sports equipment with revolutionary technologies. In Kobe, Japan, ASICS operates the ASICS Institute of Sport Science, one of the most advanced research and development centers in the world. In 1986, the unique ASICS GEL™ cushioning was developed here, which is still used today in ASICS running shoes. The particularly durable and fatigue-free gel sole adapts ideally to the individual foot shape and offers high comfort through effective cushioning and increased stability.
With the new FLYTEFOAM BLAST™ midsole foam ASICS makes a radically new running experience possible. Integrated into the midsole of the new NOVABLAST performance running shoe, the new technology energetically extends your stride length and makes you run even faster. The innovative combination of a higher yet feather-light and reactive cushioning and the hardly noticeable jacquard mesh upper let you start every run full of energy.
The GEL-Kayano model, which has been in the ASICS line-up since 1993, is a true primeval rock. Originally designed as a running shoe for outdoor and indoor training, today the GEL-Kayano 26 is still one of the best running shoes you can buy. Of course it shares the limelight with other ASICS legends, such as the light GT-2000. Also in the program since 1993 and now flanked by a whole series, which also includes the models GT-1000, GT-3000 and GT-4000. The shoes of the GT series are true long-distance performers and convince with their low weight and comprehensive support. The models of the Noosa series were originally manufactured by ASICS for use in triathlons. They are colourful, light and extremely well ventilated and, together with the ASICS DynaFlyte, they belong to the category of fast and light competition shoes. Another classic: the ASICS GEL-Cumulus with a lot of cushioning for medium to long distances and neutral characteristics. A version with Gore-Tex membrane is also available for running in dirty weather.
The GEL-Nimbus has also been in the range since 1999 and is a brilliant allrounder. The luxurious, well cushioned neutral shoe for long-distance runners has been fitted with an improved fit that offers more space for the forefoot. ASIC's famous GEL™ cushioning and new FLYTEFOAM™ Propel technology offer maximum shock absorption and overwhelming propulsion, allowing you to run even longer. Experience long-lasting comfort from start to finish line.