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Sugoi – high-quality cycling and running clothing for professionals and amateurs

Sugoi was founded in 1987 in Vancouver and means "incredible". The aim of the founders was to develop the best cycling clothing in the world. This resulted in a wide range of high-quality cycling and running clothing, as well as triathlon products. The Zap technology lets you glow in the dark. The brand is very popular with world champions, professional cyclists, Olympic champions and amateur cyclists.

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